The new iPhone is good
I got the iPhone 13 Pro. So far, most noticeable improvements are the screen and the camera. The animation is so smooth it's really starting to feel like the things on the screen are real physical things that you can touch. I don't have much to compare because I only use Apple stuff but I love their screens. Everything looks great on them. The stills from the camera are excellent as well. I feel like it's a noticeable improvement from the 12 Pro, which is the first time I've noticed that.